TekFidelity Privacy Notice
This Privacy Notice (this “Notice”) explains how TekFidelity, and its affiliates, collect, use, and disclose information about customers and others who visit our websites, view TekFidelity advertisements, or purchase with TekFidelity or services. In this Notice, the terms “TekFidelity,” “we,” “us,” and “our” refer to TekFidelity and its affiliates, which collectively own and operate the website https://tekfidelity.com/ and provide associated goods and services and all other services that are available now or in the future from TekFidelity (“our Products and Services”). The term “you” refers to you as a customer or user of our Products and Services, including installation. Your use of our Products and Services constitutes your acceptance of this Notice. This Notice applies to your interaction with us concerning the Products and Services offered or provided through the TekFidelity brand.
QUICK GUIDE TO CONTENTS
1. What Information Do We Collect About You?
2. How Do We Use Information About You?
3. What Information Do We Disclose to Others?
4. What Choices Do You Have?
5. How Do We Protect Information About You?
6. How Long Do We Maintain Information About You?
7. What Access Do You Have to Information About You?
8. Who Can You Contact with Any Questions or Concerns?
9. What About Changes to this Notice?
1. What Information Do We Collect About You?
When you use our Services, TekFidelity may collect certain information from and about you, including personally identifiable information which specifically identifies you (“PII”), information related to your account if you create one, information about the use or purchase of our Services (“Purchase and Order Information”), and other information related our Services or other products and services provided to you. PII does not include aggregate data, anonymized data, or data that does not identify you or other particular individuals. Below is a general description of the different types of information we may collect and how we may collect it.
A. Account Information: We collect and maintain regular business records containing information about you that may constitute PII, such as, among other things: your name, service or shipping address, billing address, e-mail address, telephone number, bank account, and credit card number, and other account information. We may also collect and maintain additional information about your accounts, such as billing and order history and customer service information.
B. Purchase and Order Information: When you use our Products and Services, we collect certain information about your purchased services. This Purchase and Order Information includes the descriptions, prices, and quantities of the products and services you bought, delivery methods and details, and installation dates and locations.
C. Websites, Cookies, and Other Technologies: Our Products and Services may be provided through Internet websites or other platforms operated by us, our affiliates, and other companies. Information regarding your use of our website(s) is collected while you are on the site(s) and may include browsing activity, IP address, and items you place in your Cart but do not purchase. Other companies we work with and we may use cookies, web beacons, tags, and other technologies on websites, platforms, and in electronic communications to track users online and to collect certain information, which may include, but is not limited to, statistics about website and platform usage, broad demographic data, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. You can access our Services even when you’ve disabled certain cookies, but you may not be automatically recognized upon revisiting. We also may use session replay software, which collects information about your interaction with our Services. We may monitor your interactions with our Services for compliance verification purposes. Please visit the “What Choices Do You Have?” section for further information about Do Not Track and how to disable cookies.
2. How Do We Use Information About You?
We use the information we’ve collected and received from and about you and your interactions with us (“Information About You”) primarily to conduct business activities, which may include, among other things, the use of such information to:
- Deliver our Products and Services;
- Confirm that you are receiving the type(s) of Products and Services you requested and are correctly billed;
- Inform you of products or services that may be of interest to you;
- Understand the use of, and identify improvements to, our Products and Services;
- Obtain user surveys, recommendations, and reviews;
- Market our Products and Services and those of our business partners;
- Determine whether applicable policies and terms of service are being violated;
- Perform statistical or qualitative research and analysis;
- Maintain our do not contact lists;
- Comply with law; and
- As otherwise necessary to provide our Products and Services.
In addition to the items listed above, PII and Purchase and Order Information may be aggregated, and de-identified for other business and marketing uses by third parties or by us. This aggregated and de-identified data may be used, for example (and without limitation), to improve our Products and Services, measure and analyze the use of our Products and Services, provide more relevant marketing and advertising, measure advertising effectiveness, conduct market research, to report ratings and viewer measurement, and for other analytical and reporting purposes. We may combine the various information we collect and receive from and about you, including information you provide to us, PII, Product and Order Information, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.
3. What Information Do We Disclose to Others?
We treat Information About You (including PII) in our business records as confidential. We may share or disclose Information About You as described in this Notice.
A. When We May Disclose Information About You
- To conduct business activities related to providing you with our Products and Services – We may share or disclose Information About You to other entities that work for or provide services to us, such as outside auditors, professional advisors, service providers, and vendors; potential business merger, acquisition, or sale partners; and regulators when the disclosure is necessary to render or conduct a legitimate business activity related to the Products and Services that we provide. Generally, these disclosures involve billing and collections, administration, surveys, marketing, advertising, service delivery and customization, maintenance and operations, and fraud prevention. We may also share Information About You with third parties that provide content, services, or technologies used in our Products and Services to report on and account for the use of such content, services, or technologies. If we (or our parent company) enter into a merger, acquisition, or sale of all or a portion of our assets, in most instances, our customers’ information, including PII, will be one of the items transferred as part of the transaction.
- As necessary to protect our employees and us – We may also share or disclose Information About You (including PII) to protect our customers, employees, or property; in emergencies; and to enforce our rights under our terms of service and policies in court or elsewhere.
- For “mailing list” purposes – We will not share or disclose your name and address to others, such as charities, marketing organizations, or other businesses (such as service providers and vendors), for “mailing list” purposes.
B. When We Must Disclose PII
We may be required by law to disclose Information About You (including PII) without your consent and without notice to comply with a valid legal process, such as a subpoena, court order, or search warrant. We may also be required to disclose PII to a third party or governmental entity in response to a court order. Suppose a governmental entity seeks a court order. In that case, you should be afforded the opportunity to appear and contest in a court proceeding relevant to the court order any claims made in support of the court order.
C. Disclosure of Information that is not PII
We may share or disclose information collected or received from or about you in non-personally identifiable formats, including aggregate formats, such as surveys and service usage, and other statistical reports. We will attempt to ensure that this information does not personally identify you. We may also share and disclose other information in aggregated or anonymized formats, including IP addresses, device IDs, and other non-PII, with advertisers, service providers, and vendors for advertising, marketing, and other purposes.
4. What Choices Do You Have?
A. Cookies and Do Not Track
Certain parts of our Products and Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies. Still, by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Products and Services or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and disable your device or browser from receiving cookies or controlling your tracking preferences.
B. Interest-Based Advertising/Addressable Advertising Choices
You may ask TekFidelity to stop using cookies that help us deliver more relevant advertising to you.
C. Other Choices Concerning the Use and Disclosure of Your Information
You may limit our disclosure of your PII for “mailing list” purposes by contacting us in writing at the mailing address listed in the contact section below. In any written request, including your name, address, and telephone number. The written request should be signed by the person identified in our billing records as the customer. If you have multiple accounts, your notice must remember each account is covered by request separately.
5. How Do We Protect Information About You?
We take information security seriously. We use commercially reasonable efforts to protect the information we collect and maintain against loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, even with appropriate security measures in place, we cannot guarantee the security of the information under our control.
6. How Long Do We Maintain Information About You?
We maintain Information About You in our regular business records while you have an account and for some time after your last purchase if the information is necessary for the purposes for which it was collected, to satisfy legal or tax requirements, or for other permitted business purposes.
7. What Access Do You Have to Information About You?
You can access the PII that we collect and maintain from and about you that is held in our regular business records (generally, billing and account information). If you wish to obtain a copy of this information, please mail a written, notarized request for a copy of your PII, giving us a reasonable period of time to locate and prepare the information for your review. All submissions must include your name, address, and telephone number. We will mail the information to you at your current billing address. You will be permitted to request only records that contain PII about you and no one else. We will process only notarized requests to protect you and ensure that the request is made by the trustworthy person to whom the information pertains. You will be provided a reasonable opportunity to correct errors if any of the PII is inaccurate.
8. What About Changes to this Notice?
We may modify this Notice at any time. We will notify you of any material changes through written, electronic, or other means as permitted by law.